Case Study: ClearVue Eye Center – From Digital Static to Search Dominance
THE CHALLENGE: A "GHOST TOWN" WEBSITE BEFORE THE INTERVENTION, CLEARVUE NOW STRUGGLED WITH A DATED, NON-RESPONSIVE WEBSITE THAT FUNCTIONED MORE LIKE A STATIC BROCHURE THAN A BUSINESS TOOL.THE ISSUE: ZERO ORGANIC VISIBILITY AND A LACK OF USER ENGAGEMENT. THE RESULT: THE PRACTICE WAS RECEIVING ZERO DIGITAL INQUIRIES, MAKING THEM INVISIBLE TO THE GROWING NUMBER OF PATIENTS SEARCHING FOR EYE CARE ONLINE IN THE LAKE WORTH AREA.
The Strategy: SEO-First Revamp The goal wasn't just to make the site look better, but to make it "search-able." We focused on a heavy SEO integration targeting high-intent local keywords and a user experience (UX) designed to keep visitors on the page.Local SEO Target: Optimized specifically for competitive terms like "ophthalmologist lake worth" and "lake worth eye care." Performance Optimization: Improved load speeds and mobile responsiveness to ensure a professional first impression.
The Results: Measuring Success The revamp successfully moved ClearVue Now from the back pages of search results to the first page of Google, resulting in a dramatic shift in performance metrics: MetricOutcomeSearch RankingTop of Page 1 for core local keywordsMonthly Traffic400+ Unique VisitorsUser Engagement1m 13s Average Session DurationConversion3–5 New Leads generated monthly
Client
ClearVue Eye Center
DELIVERABLES
Website Revamp (Starter Plan) -----Search Ranking Top of Page 1 for core local keywords -----Monthly Traffic 400+ Unique Visitors -----User Engagement 1m 13s Average Session Duration -----Conversion 3–5 New Leads generated monthly
Year
2025
Role
Creative Direction
